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Ghetto Tracker App Name Called Racist, Removed | AM 870 The Answer

Ghetto Tracker App Name Called Racist, Removed

Ghetto Tracker, a Smartphone app that allowed users to locate unsafe neighborhoods is facing severe backlash for the name after being released only 24 hours.  People are claiming the name is “borderline racist” and the company has changed the name to the much more boring “Good Part of Town” app to appease the offended.

Morning Answer fill-in co-host Jennifer Horn looked up the definition of ghetto.  Her source indicated it is “a section of a city, especially a thickly populated slum area, inhabited predominantly by members of an ethnic or other minority group, often as a result of social or economic restrictions, pressures, or hardships.”

“Ok, that definition is exactly what I thought it would be!” exclaimed co-host Brian Whitman.  “When I think of a ghetto, I think of that… and do you think of African-American folks traditionally? I do, yes.”

Brian continued, “So for that reason, it obviously offended a lot of folks, but we are very sensitive – and if you develop an app, I guess the idea is you do want to make it easy for people to find and the name ‘Ghetto Tracker’ is a great name!”

Click on the player above to hear Brian Whitman and Jennifer Horn (filling in for Elisha Krauss) discuss whether or not people are too sensitive and whether or not the name Ghetto Tracker is appropriate.

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